Business Design

Are we addressing a real problem? How many potential customers are ready to pay to solve it? Can we be significantly better than existing alternatives? Given the inherent uncertainty of the startup journey, we design business models to be "pivot friendly" and scalable, allowing enough flexibility as market insights evolve.

Validation

We confront our solid business model to the reality of our targeted customers. We want to have the best understanding of their needs, habits and frustrations making sure our solution can deliver a strong added value. We keep adjusting our model or stop the project if necessary.

Traction

We build an MVP (Minimum Viable Product) that delivers core value to early users. We want to test our ability to repeatedly acquire new customers and if they appreciate the value we are trying to deliver. From this soft launch of the business we can improve our model based on real-world data.

Acceleration

We start accelerating as soon as we are happy with the traction metrics. We keep a methodical approach to continue testing hypotheses quickly and efficiently resource wise.  The faster we iterate and learn, the better our odds of sustained success.

Reduced early stage risk

A well-designed and validated business model reduces the level of uncertainty. Our approach incorporates key success metrics, real-world testing, and unit economics to establish a solid business foundation.

A unique ecosystem

Our privileged relationships with our founding corporate partners offer startups access to a vast network of business partners, an engaged community, and numerous followers—providing unique acceleration potential.

Operational Support

Our startups aren’t left to navigate challenges alone. Our team keeps offering daily methodical guidance and support across sales, marketing, product development, recruitment, and fundraising.

Funding

We provide early-stage funding and assist in securing subsequent rounds through our investor network. Additionally, we work with founders to optimize resource allocation, through our methodology and digital product expertise.